Authoritative insider and analyst Ming-Chi Ko has assessed the prospects for Apple's future mixed reality headset. The specialist announced this on his Twitter.

On the eve of WWDC, where Apple is due to showcase a virtual and augmented reality headset, Ming-Chi Ko said that for the company's investors, success in the field of artificial intelligence (AI) is much more important than the release of a new headset. According to the analyst, the device will be a success if Apple manages to integrate it with AI.

Ming-Chi Ko called developments in the field of AI the main product of the American company in the future. “Investors are less interested in an Apple headset, which may not bring significant revenue and profits to suppliers in the next two years compared to AI,” the author emphasized. The specialist noted that if the new important product is successful, Apple will have a huge impact on the alternative reality device market.

Ming-Chi Ko stressed that investors are more interested in AI amid the growing popularity of technology and services. As an example, the specialist cited the ChatGPT platform.

Earlier, sources told The Wall Street Journal that Apple banned employees from using ChatGPT. It also became known that the company began work on a similar service.